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Our Heritage
The Serious Training Mission
Our Heritage
Why Us
The Iron Edge difference
Why Us
Official Partners
Who we work with
Official Partners
Iron Edge Media
What we've been up to
Iron Edge Media
  • Premium Dumbells

    For those that demand the best
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  • Heavy Duty Dead Balls

    Built for punishment
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    Heavy Duty Dead Balls
  • There's a new rope in town

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    Collingwood - Official Partners
  • Knee & Wrist Wraps

    Support for lifting heavy
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    Knee and Wrist Wraps
  • Iron Edge are helping Collingwood reach a new level of performance
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    Collingwood - Official Partners
  • Engineered Like No Other

    Only Iron Edge equipment is designed, developed and manufactured in Australia
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    New Dead Balls - Now twice as tough
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Our Heritage

Iron Edge's serious training mission started back in 2002. At the time, company founder Rick Ravensdale was an accomplished athlete and personal trainer. But he was frustrated. He couldn't understand why most training equipment was so inadequate at developing dynamic, functional athletes. So Rick studied the way professional strength athletes trained - especially the dominant Russian Olympians. And that's how he discovered kettlebells.

Back then kettlebells were confined to Russia. No-one would send Rick one. So, with the help of a local cabinet maker and foundry, Rick made his own. The impact the kettlebell had on Rick's training was immediate. More strength. More power. And so, with nothing more than a maxed out credit card, Rick started manufacturing kettlebells in Australia. Iron Edge was born.

The Mission

Build better athletes through better training

In the years that have followed Iron Edge has grown significantly. But the focus has never changed. We aren't seduced by fads or gimmicks. Just products that are proven to better the athlete. It's resulted in a range that reflects over 100 years of strength training evolution. From mace bells, used by the incredible strongmen of the 1920's, through to modern innovations like Matrix frames and Aqua Bags. Now over 1000 products. And every one capable of playing a useful role in your training program.

Serious Training

Training properly is hard. There are no shortcuts. You have to be serious about it. For many this is hard to accept. For the rest of you, there's Iron Edge.

The Serious Training System is our answer to all the lies, gimmicks and quick fixes permeating the fitness industry. It's the result of over 10 years working with Australia's elite athletes including AFL and NRL premiers, National Champions and the Defence Forces. It dictates every product we sell, every workshop we run and every gym we fit out because it works. And that's all that matters.

The Serious Training System:

  • 1Train the primal body movements
  • 2Resistance must be 3-dimensional
  • 3Vary the implements and the intensity
  • 4Train often
  • 5Incorporate pre-hab and re-hab protocols

Why Iron Edge

The 8 Reasons Why You Should Choose Iron Edge

1. Peace of Mind

With over 200,000 satisfied customers, Iron Edge is Australia's No.1 high performance strength training brand. We've been fitting out elite high performance gyms for the likes of Collingwood Football Club and the Australian Defence Forces for years. We know what you need and what you don't. Our products are constantly being tried, tested and improved to be the best they can be. And we stand behind them accordingly.

2. Product Range

Iron Edge have the biggest range of high performance training equipment available in Australia. From enormous modular Matrix Frames, through to kettlebells, rowers and weightlifting equipment. In all we stock over 1000 different products at our 7000m2 warehouse facility in Melbourne so you'll always be able to get what you want and, most importantly, when you need it.

3. Engineering

At Iron Edge we manufacture the all important racks, frames and cages to a principal of excellence; not a price. That's why they are amongst the most envied and widely copied products available. Iron Edge engineers and manufactures these items in Australia - we even have the 'Australian Made' badge to prove it. That means your Iron Cage, Matrix or Assault Rack is designed by Certified Iron Edge Engineers, prototyped, tested and manufactured to be the best. You'll get superior performance, seamless expandability and legendary durability. That's why Iron Edge is the choice of Australia's best athletes, coaches and gyms. And why anything else is just compromise.

Find out more

4. Expertise

When you promise 'serious training' you have to back it up. Fortunately we do, drawing on our extensive experience dealing with Australia's best coaches, athletes, sports scientists and exercise physiologists. It's enabled Iron Edge to be one of Australia's leading authorities in high performance strength training and sees us 'training the trainers' on a daily basis. Our staff include Masters of Strength & Conditioning, Exercise Physiologists, a Kettlebell Master of Sports, Level 1 CrossFit® Trainers plus highly experienced industry professionals. You can speak to them on the phone or via email and in most cases get a response within 24 hours.

5. End to End Service

When it comes to fitting out a gym, studio or box only Iron Edge offers a total end-to-end service. Forget the headaches working out what you need, designing your gym space or co-ordinating multiple trades and suppliers. With Iron Edge it is all done for you. Our services include:

  • Consultation
  • Financing
  • Gym Design
  • Equipment Supply
  • Flooring Supply
  • Installation

6. Iron Edge Finance

With Iron Edge Finance you can kick your business off faster than ever before. Enjoy huge tax savings and get straight into it because in most cases you don't need a deposit or security. Terms range from 2 - 5 years making it suitable for any budget. It takes just 10 minutes on the phone to apply.

Find out more here.

7. No 'BS' Guarantee

We don't just say our products are the best available. We back it up with an industry leading guarantee. That means if your Iron Edge equipment is faulty or fails to deliver on its promise we will replace it. Conditions do apply.

Click here for further details

8. TradePass

TradePass is more than just a FREE discount pass for fitness industry professionals. It entitles holders to unique offers based on their industry role plus event invitations and their own account manager. It's available to selected gyms, personal trainers, exercise physiologists, exercise scientists, sporting organisations, osteopaths, chiropractors, physiotherapists, the ADF, police, fire fighters, ambulance and Crossfit affiliates. You just need a relevant fitness certificate, ABN (or defence email address for ADF members).

Click here to apply

Latest Products

  • Wall Ball Target
  • Rehband Knee Sleeve (Pink)
  • 16kg Pro Grade Kettlebell
  • Nike Romaleos 2 Weightlifting Shoes (White/Black)
  • Wall Mounted Matrix 2.0 - Tri Mounted (3 Cells + 2 Bridge)
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Official Partners

Iron Edge have Official Training Equipment Partnerships with some of Australia's biggest and most successful AFL, NRL and A-League teams.

Iron Edge Ambassadors

Iron Edge Media


Our Gear

Ten years of extensive product development has led to the biggest range and highest quality of high performance training equipment.

  • Rocktape
  • Rumble Roller
  • Nike
  • Rehband
  • Suples
  • IronMind
  • Training Mask
  • Inov8
  • Cross Core®
  • Do-win
  • The Stick
  • Concept2
  • Gymboss
  • Uesaka Barbell
  • Grip4orce
  • Lock Jaw Barbell Collar
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