About Us

About Us

 

 

 

For over 12 years now Iron Edge have been at the forefront of high performance strength training in Australia. The company was born out of a desire to provide a better, more useful way of training athletes. It’s this mission that continues to drive the company.

Build Better Athletes Through Better Training

Iron Edge isn’t seduced by fads or gimmicks. We just stock products that are proven to better the athlete. It’s resulted in a range that reflects over 100 years of strength training evolution. From kettlebells, used by the incredible strongmen of the 1920’s, through to modern innovations like the Matrix's, Torsonator's and Battling Ropes. We now stock 100's of products and every one is capable of playing a useful role in your training program.

Serious Training

Training properly is hard. There are no shortcuts. You have to be serious about it. For many, this is hard to accept. For the rest of you, there’s Iron Edge.

Serious Training is our answer to all the lies, gimmicks and quick fixes that permeate the fitness industry. It’s the result of over 12 years of working with Australia’s elite athletes including AFL and NRL premiers, National Champions and the Defence Forces. It determines every product we sell, every workshop we run and every gym we fit out for one simple reason; it works. And that’s all that matters.

The Serious Training System:

  1. Trains the primal body movements

  2. Resistance must be three-dimensional

  3. Vary the implements and the intensity

  4. Train often

  5. Incorporate pre-hab and re-hab protocols

At Iron Edge we always stay focused. Because the more things change, the more they stay the same. We believe in serious training. And that means no compromises. We make that commitment to you. And if you’re prepared to make it back, we’ll guarantee your success.

Stay strong!

Rick Ravensdale

Founder