Iron Edge's serious training mission started back in 2002. At the time, company founder Rick Ravensdale was an accomplished athlete and personal trainer. But he was frustrated. He couldn't understand why most training equipment was so inadequate at developing dynamic, functional athletes. So Rick studied the way professional strength athletes trained - especially the dominant Russian Olympians. And that's how he discovered kettlebells.
Back then kettlebells were confined to Russia. No-one would send Rick one. So, with the help of a local cabinet maker and foundry, Rick made his own. The impact the kettlebell had on Rick's training was immediate. More strength. More power. And so, with nothing more than a maxed out credit card, Rick started manufacturing kettlebells in Australia. Iron Edge was born.
First production run of 100 kettlebells warehoused in a garage
Kostya Tszyu signs on to use Australian Kettlebells
Company changes name to Iron Edge and opens first showroom in Richmond
500th product is added to the Iron Edge range -
now the biggest in Australia
Launch of the revolutionary Matrix Rack - designed, engineered and manufactured in Australia
Become an Official equipment supplier to The Melbourne Storm
Iron Edge moves to 1200m2 showroom in Glen Iris, Melbourne
Secured partnerships with: Collingwood FC, Geelong Cats, Carlton FC, Melbourne Storm, Cronulla Sharks
Iron Edge undergoes major restructure, resizing the business to meet market demands.
The High Performance Fitouts continue across Australia.
Australian Kettlebells founded by Rick Ravensdale in Melbourne, Australia
Prograde kettlebells, power clubs and power bands added to product lineup. First Kettlebell Certification Course run.
The 50,000th product is sold
100th CrossFit box fit out
3 time Australian Powerlifting Champion Steve Pritchard signs on as an Iron Edge brand ambassador
150,000th customer served
Open a 3500m2 warehouse and manufacturing facility in Dandenong, Melbourne
Reshaping the commercial gym landscape lead by partnership with Fitness First
Supply chain overhaul with new efficiencies across the board, with customers savings of 20-30% on the majority of fabricated steel products.